Hockey Stick Curve
Understanding What Drives Your Growth

Every business follows its own path to success. This process helps you identify the key factors driving your hockey stick growth—from early foundational steps to the critical tipping points that accelerate revenue. By mapping out these elements, you can identify gaps, double down on what’s working, and ensure you’re building a scalable, sustainable business.

Not all of the following will apply to your business. Your task: Select the items that are most relevant to your company. This will help you focus on what truly moves the needle, spot gaps, and prioritize efforts for maximum impact.